PPG Pittsburgh Paints Offers Interactive Color Experience
Picture walking into a paint store, choosing a paint chip on a large computer monitor and using your fingers to virtually paint color onto walls in room settings of your choice.
That's what you can do with the PPG Color Work Station, the first-of-its-kind interactive in-store paint palette display featuring an integrated 42-inch digital touchscreen. The work station is available at PPG Pittsburgh Paints dealers in the U.S. and Canada.
Tips for Painting Spaces
Dee Schlotter offered these tips on choosing colors for more challenging spaces, as featured in the touchscreen videos that are included in the PPG Color Work Station:
With this versatile tool, consumers can choosing a color from the display of paint chips on the store wall, scanning the chip into a computer and trying out the color on-screen in different living spaces. The computer recommends different color schemes based on your choices so you can create looks best-suited to your décor, and then—beginning later this fall—allows you to send your top color picks to your personal email address for later viewing or to friends and family for input.
“The new PPG Color Work Station is designed to provide added ease and inspiration in the color selection process,” said Dee Schlotter, North American color marketing manager, PPG Architectural Coatings. “We live in a high-tech world, so PPG retailers have turned to interactive technology that enables shoppers to play with paint colors in different digital environments and walk away feeling more confident about their color decisions and armed with ideas on how to use and pair colors in projects.”
Another key feature of the PPG Color Work Station is the wide range of color tip videos accessible with a tap of the screen. “From finding color inspiration to best uses of paint chips and everything in between, the one- to two-minute videos aim to arm consumers with the information needed to confidently make informed color choices for their projects,” Schlotter said.
The integrated PPG Color Work Station includes enlarged paint chips and large, designer-sized take-home color strips featuring more the 2,000 new and existing colors by the PPG Pittsburgh Paints brand. The display helps consumers easily identify coordinating colors by providing “color starting points” such as popular shades of blue, green or beige. Shoppers can also browse by style and personality using a range of magazine-like color cards, such as those for Color Diaries by Vicente Wolf and the FRANK LLOYD WRIGHT™ Color Collection.
To learn more or locate your local PPG Pittsburgh Paints retailer, visit www.ppgvoiceofcolour.com.