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Green Paint Just Got Greener

Making its "green" paint greener yet, Dunn-Edwards® has launched zero-VOC colorants, which eliminate a significant source of added volatile organic compounds (VOCs) in paint.

"While high-quality, low-VOC and zero-VOC paints have become widely available in recent years, there was still the issue of conventional colorants adding VOCs back into the paint,” explained Robert Wendoll, director of environmental affairs. “Now we can offer low-odor, more environmentally friendly paints in any color, while maintaining lower overall VOCs in all of our tinted water based products.”

Zero-VOC colorants currently are available in all of Dunn-Edwards' 16 Northern California store and are rolling out to its other 92 stores within the year. This new technology allows Dunn-Edwards to make "greener" paint and to comply early with future regulatory limits on VOC in colorants used for tinting paint.

“This is the latest step in our commitment to green technology and it aligns with our greener by design® philosophy of being as eco-efficient as possible,” said Wendoll.

Wendoll noted that the company's color lab and colorant supplier worked for several years to develop these proprietary zero-VOC colorants. “We’re known among design and painting professionals for our colors, especially the depth and vibrancy of color, so we needed to ensure that we would maintain the quality of the tints," he said.

Dunn-Edwards, which manufactures its paints in the world’s first LEED Gold® certified facility, can use the zero-VOC colorants in all its water-based paint lines, both factory-tinted and store-tinted. These new zero VOC colorants are also free of any EPA chemicals of concern. For details, visit


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